Confluence YYC: Marketing

Marc is the founder of Quatical, a fractional CMO consultancy that brings AI-enabled, evidence-based marketing systems to companies who need senior leadership without the full-time price tag. He’s also the co-host of The Sleeping Barber Marketing Podcast – a top 5% global podcast featuring the best insights from effectiveness research and the world’s leading brands and serves as President of the Calgary Marketing Association. 

Erika began her marketing career in 2014 and has since built a diverse portfolio spanning marketing, corporate communications, and brand strategy across retail, hospitality, and financial services industries in both Canada and the UK. She is currently the Brand Strategy & Market Insights Manager at the Calgary Stampede, where she uses data and audience insights to shape compelling brand narratives and experiences that resonate with both local and global audiences. 

Danielle is the Co-CEO of CAYK Marketing, a Calgary-based agency with roots dating back to 1994, focused on helping organizations turn marketing into a measurable driver of growth. She has worked across industries to build strategies that connect marketing performance directly to revenue, not just activity. 
 
She is known for her direct, data-driven approach and her ability to challenge how organizations think about marketing, leadership, and long-term growth. Danielle has a strong appreciation for the operational side of businesses and is deeply invested in building teams that perform, grow, and create lasting impact. Her perspective is shaped by real-world results, helping businesses move beyond assumptions and build systems that consistently deliver. 

Jo Williams Goodon is a strategic communications professional and founder of Not Your Average Jo Communications, where she helps small businesses, non-profits, Indigenous organizations and political leaders elevate their brands and grow their impact, often while working within limited budgets. Raised in an entrepreneurial Métis family, Jo saw firsthand how meaningful relationships, reputation and creative marketing on a shoestring budget could shape success. Those early lessons continue to inform her approach today. With experience spanning strategic campaigns, brand positioning, media relations, storytelling and more, she is known for turning big ideas into practical, results-driven communications. Jo is also the co-founder of Hip Image, a leading Calgary-based photo activation company that creates unique, branded experiences designed to engage audiences and turn moments into marketing opportunities.

Connor Curran started Local Laundry back in 2015 after losing a fight with his washing machine. From then he’s been on a mission to make everyone’s laundry local. Now years later, Local Laundry is all about Canadian-made garments for social good. Having collaborated with organizations like the Calgary Flames, the CBC, RBC and many others. Local Laundry is on a mission to make clothing better and donate over $1 Million to local charities across Canada by 2030.